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Samsung unveils new smartphone, bada

Samsung Mobile bada smartphone platform

Samsung Mobile has unveiled its latest new smartphone platform, which is being dubbed “bada”.

Bada (a Korean word meaning ocean) will be used to market the platform, which is widely tipped and promised to have richer capabilities and features than ever before, according to Samsung Mobile. TouchWiz, an already popular interface from Samsung, is used to enhance usability and enable the creation and use of sensor-based and context-aware applications.

“In creating Samsung bada, I believe that Samsung will become a true leader in the mobile industry; offering a wider range of smartphone choices for consumers,” said Dr Hosoo Lee, head of the Media Solution Centre at Samsung Mobile, in a statement.

“At the same time, Samsung bada presents a powerful opportunity for developers to get their applications onto an unprecedented number of Samsung devices across the world.”

In a kind of Apple style, Samung has also launched a developers challenge, requesting top quality bada applications in exchange for a slice of $2,700,000. So needless to say, there is a SDK release coming with it.

I hope that Samsung have taken the name bada from “bad ass” because it’s about time that their lucious handsets came loaded with intuitive and powerful software.

Samsung expects to release the first bada based handset in the first half of 2010.

Let us know what you think. Have you heard any more?

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